Approach

Simply put, to combine the art and science of marketing…with a whole lot of passion!

In 2008 Susan Moffett launched a company to close a gap in the market. With a strong IT background and proven communication and marketing skills, her aim was to become the perfect partner to the smaller business that couldn’t justify a full-time marketing resource, as well as the bigger company that required additional resources to complement its in-house team.

And so, RealSimple Marketing was born.

We offer simple, cost-effective and results-driven outsourced marketing solutions that work for you. Our grasp of business today, backed by years of experience, means that we truly understand your changing marketing needs.

It doesn't matter if you're a new player or an established corporate, we can help to take the marketing load off your shoulders. From marketing strategy development right through to the planning and implementation of the full range of marketing activities, we're the right people for the job.

What is the RealSimple Marketing approach?

We believe marketing is a process, not an event. It combines the art and science of selling a product or service to a specific audience to meet a specific need.

It’s the intangible 'wow factor' that sets a product or service apart from its competitors.

In short, it is when strategy meets creativity. All too often, in-house marketers focus only on the science of marketing, while ad agencies focus solely on its art. RealSimple Marketing blends these two disciplines to deliver highly targeted campaigns and measurable results.

So, why choose RealSimple Marketing?

One highly bendable word - flexibility. The great thing about utilising our outsourced marketing solution is that you get to decide how much marketing ‘vooma’ you need - and when. Whether you need someone to act as your main marketing honcho, or simply want an extra pair of hands to coordinate the various elements of a campaign, we can work together. And get the job done.

Often, in smaller businesses where there is no dedicated marketing resource, not enough attention is paid to marketing. Entrepreneurs are specialists in their niche areas, but not necessarily in marketing. As a result, product-focused promotion is prioritised over customer-centric communication.

In larger companies where marketing is handled exclusively at agency level, it’s not unusual for brands to feel disconnected from their customers.

We are familiar with both scenarios, and combine our solid business sense and our sound marketing knowledge with a strong focus on the customer to deliver all-round marketing success.

The clients where we are most at home are those that have allowed us to have a seat at their boardroom tables; that have considered RSM a valuable extension of their marketing teams. And the results have spoken for themselves.

We would love to do the same for you.

Click here to view our complete range of outsourced marketing services.